What is a Voiceflow Agency

With the rise of Generative AI technologies, a new business model have emerged. In this article I explained what a Voiceflow Agency is, how is it related to the AI Agency trend, and what are the benefits of hiring one for your business.

What is a Voiceflow Agency

A Voiceflow Agency is an AI Agency building AI Agents for other companies looking to integrate a Conversational AI solution into their business, using Voiceflow.

In simple terms, is a firm you hire to develop and manage AI agents created for your business using Voiceflow, much like you can hire a SEO agency or a Web Development agency to handle these areas of your business for you.

There are many things here that might be unfamiliar or considered "industry jargon" to a non-technical person, so let me break them down.

Voiceflow Agency vs AI Agency

AI Agencies are companies building and managing different solutions powered by Generative AI and Automation.

These could chatbots, agents, content generation pipelines, or custom-coded applications. AI Agencies are not AI vendors like OpenAI, Anthropic, or Mistral.

We operate on the application side of AI, building end solutions for businesses to solve real problems with the use of Generative AI technologies.

A Voiceflow Agency is just a subfield in the AI Agency space, offering one specific type of solution, Voiceflow AI Agents.

What are AI Agents

An AI agent is a chatbot powered by Conversational AI technologies, and usually a Large Language Model or LLM, for short.

The difference with a normal AI chatbot is that AI agents can understand and process more complex requests by executing certain actions autonomously.

These are some examples of these actions:

• Generate an invoice link and send it to the customer
• Book a discovery meeting and notify the relevant team on Slack
• Estimate a quote for a project and send it over email
• Save the email address of a website visitor to a CRM

An example of agents are the GPTs, the custom versions of ChatGPT available in OpenAI's GPT Store, that can have built-in “roles” and can execute certain tasks.

The major downside of GPTs, is that they can't be integrated in your website. They live inside the ChatGPT interface and can be accessed by your customers only if you make your GPT public and your customers have a ChatGPT Plus subscription.

Another name used to describe Agents is Assistants, but they refer to the same concept in most cases.

In short, AI Agents are the next-generation of AI chatbots that have complex reasoning capabilities and the means to execute tasks.

What is Conversational AI

AI Agents and AI Chatbots are powered by Conversational AI technologies.

This is a subfield of Artificial Intelligence with the goal to enable interactions between computers and humans using natural language.

Two key technologies in Conversational AI are Natural Language Processing (NLP), and Natural Language Understanding (NLU), which enable the possibility to "understand" the complexities and nuances of human language.

The recent developments of Foundational Language Models have enabled the possibility to create more engaging and advanced conversational experiences and solutions, like ChatGPT, Gemini, and Claude.

Why we are building agents with Voiceflow

Among the many tools and services available today to build and launch AI solutions, we believe Voiceflow is the best-in-class platform to build AI Agents that have a meaningful impact for businesses.

Voiceflow offers a unique balance for creating highly customized but extremely powerful agents. It also features outstanding customer support and a growing community of Conversational AI enthusiasts, like assistant designers, agent developers, and tool builders, so you're are never alone when facing issues.

In addition, Voiceflow agents can be integrated to any exisiting tool or system that businesses are already using (as long as they have a public API).

By choosing Voiceflow as the platform we use to build agents for our clients, we specialize in one tool that is having an outstanding adoption among companies and other AI agencies.

Why you should consider creating an AI agent for your business

AI has become more accessible than ever before. AI Agents are revolutionizing businesses of all sizes across all industries.

According to a Capgemini report, the satisfaction level of consumers using chatbots is highest among generative AI use cases at 89%.

In another report from Google Cloud, 73% of entreprise leaders see customer service and chatbots their number 1 priority of Generative AI use cases for 2024.

By now, all experts agree that AI won’t replace jobs, at least not entirely for a while more, but what it will do is enable workers who leverage AI replace other workers who don’t. The same will happen for companies. Businesses that embrace AI will take over businesses that don’t.

We believe Conversational AI is a key component to offer excellent customer experiences and to save time to busy business owners.

One simple way to supercharge your business is with an AI Agent. Whether it's in customer service, lead generation, or sales automation, a Conversational AI solution has the potential to transform how your business operate and deliver more value to your customers.

AI Agents are now, a cost-effective solution to handle many customer interactions that companies are still handling manually, wasting valuable time and energy.

What are the benefits of hiring a Voiceflow Agency

Until recently, powerful AI solutions were often limited to large organizations with the resources and teams to leverage AI. However, thanks to the breakthroughs of the last year in Generative AI, the game has changed forever.

Now, businesses of all sizes can adopt AI to enhance the experiences they offer to their customers and to improve their operations.

By choosing an external company or agency that can develop and improve your business agents, you don't have to spend weeks or months in learning how to do it, invest in hiring AI Engineers, or upskill your current workforce.

Even more, by hiring an boutique AI Agency (like us), you don't have to pay the prohibited fees that large consulting or development firms charge. In most cases, what they are going to build for you are cookie-cutter solutions not completely relevant to your business needs.

At moonside, we develop bespoke agents for videography and photography companies that can solve real problems for them.

What's more important, we listen and we care about your success. We want to supercharge your storytelling business, and we are aiming to build impactful, long-term business relationships with our clients.

Summary

A Voiceflow Agency is an external company that you can hire to build and manage AI agents who can enhance the experience your customer have with your business.

I hope you have a better understand of what a Voiceflow Agency is and why you should consider hiring one.

If you are interested in having an AI agent for your business, book a call here, and let's get started!